People are highly suggestible in their thought patterns. There have been a number of recent studies where salient but unconscious cues have affected how people act or think.
For example, did you know that there is evidence that the height of a room can influence they way you think about and process information? Joan Meyers-Levi and Rui (Juliet) Zhu published in their paper “The Influence of Ceiling Height: The Effect of Priming on the Type of Processing People Use” details of their experiments where people where given either a room with a high or low ceiling and asked to perform a number of tasks on a computer for five bucks.
They found that rooms where the ceiling was low prompted feelings of confinement and thinking in concrete terms. On the other hand, rooms with ceilings that were high prompted feelings of freedom and abstract thought. One of the ways they proved this finding was by asking the test subjects to categorize objects. When in rooms with low ceilings the subjects place objects in numerous, concrete categories like, “bats, balls, and gloves.” However, the subjects placed objects in fewer, more abstract categories like “sports equipment” when in the rooms with high ceilings.
But it’s not just our surroundings that can affect they way we think. continue reading…